Design+Theory



Watch this video to see the Design Process in Action. Jot down down the key concepts as you watch.

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 * Mr. Molinelli's** reflection on the non linear nature of the process of design.




 * Stanfords Model**




 * Steve Blank's Model**



"Design Thinking  starts with the end in mind, and focuses on the consumer and not the producer. This is very different from a problem led approach. By moving us firmly away from the perspective of product development, this approach is much better suited to actually finding out who your customers are and what they will pay for." - Steve Blank

"Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported." - Tim Brown


 * Ayelet Lazarovitch Model based on IDEO: **


 * Donald Clark's:**




 * Sir Ken Robinson's View on Divergent Thinking:**

“Divergent thinking isn’t the same thing as creativity. I define creativity as the process of having original ideas that have value. Divergent thinking isn’t a synonym but is an essential capacity for creativity. It’s the ability to see lots of possible answers to a question, lots of possible ways to interpret a question, to think laterally, to think not just in linear or convergent ways, to see multiple answers, not one.”




 * Tim Brown**, CEO and president of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation talks about taking design beyond packaging and products and into "design thinking."

Listen to Tim’s interview with Brian Lehrer on design thinking and //Change By Design // media type="file" key="bl100109cpod.mp3" width="240" height="20"




 * Studio-H **




 * Doris Wells-Papanek, MEd, IDSA **

The following instructional steps serve as the Curriculum Framework for all Design Learning Challenge submissions:

> > > >
 * 1) ** Explore ** Facilitator kicks off the Challenge with a playful exercise, invites learners to explore key concepts and vocabulary
 * 1) ** Describe ** Learners process what they know, need to learn, along with taking into consideration stakeholder’s and end user’s needs
 * 1) ** Explain ** Facilitator clarifies and builds on learners’ language, introduces new materials and concepts, paces content delivery and skill development based on their needs
 * 1) ** Demonstrate ** Facilitator coaches learners as they develop capacities and skills needed to demonstrate evidence of learning success
 * 1) ** Evaluate ** Together, learners and facilitators reflect and assess the effectiveness of the learning process, opportunities for improvement and discuss new questions that come to mind

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 * Take another look at this person's perspective on Design Thinking:**


 * Casos Engineering:**



Engineering Lens Model




 * So... Your Challenge:**

Create a graphical representation of what you believe to be the process of Design Thinking. Attempt to demonstrate the non-linear nature of the process... that is... it is not just moving from one step to the next, there is a need to go back and revise, do more research, and improve upon your product. Your graphic is just a prototype. If you follow this process, you will soon realize that your prototype will need to be evaluated by others. Consider showing your idea to another student or your instructor and then see if you can improve upon your concept based on the feedback provided. It is ok to borrow ideas from others. See if you can improve upon the work that has been done before, or just try to spin the idea in a manner that make sense to you. When you have a prototype completed, post it on your portfolio.


 * Not**//**e:** Drawing on paper is a skill that takes time to develop. Do not worry if any drawing you make is simple or "not good." It is the message or intent of the drawing that is important. Over time, your skills will improve. Having the ability to sketch out your thinking is a great tool to develop.// //Read More//

// Drawing by Dan //