Robo+Line


 * READ THE FOLLOWING AND TAKE NOTES IN YOUR PORTFOLIO **


 * LINE **

Line is often referred to as “the most basic element of design”. Yet this simple element functions in complex ways. Used effectively, line expresses a variety of verbal and visual concepts. Line works either by itself or in conjunction with other lines to communicate messages and impact audience. The direction, weight, and character of line convey many different states and emotions.

A line is:
 * A mark that has length, but little width
 * A large number of connected points
 * A moving point
 * Vertical – Represents dignity, formality, stability, and strength
 * Horizontal – Represents calm, peace, and relaxation
 * Diagonal – Represents action, activity, excitement, and movement
 * Curved – Represents freedom, the natural, having the appearance of softness, and creates a soothing feeling or mood

A line can have different qualities – it can be curved or straight, thin or thick, loose or precise, delicate or bold, expressive or controlled. These qualities create different feelings: a curved line feels natural and organic, while a straight line feels manmade and mechanical. A delicate line feels soft and feminine, while a bold line feels strong and masculine. A horizontal line reminds us of a calm horizon or a person lying down; it evokes feelings of quiet and rest. A vertical line makes us think of a skyscraper or a person standing straight and tall; it feels strong and aspiring. Since a vertical line contains potential for activity, it creates a more energetic feeling than a horizontal line. A diagonal line is like a bolt of lightning or a person leaning forward poised to run; it conveys energy and movement. Diagonal lines are the most dynamic type of line. Not all lines are actual lines; sometimes we perceive lines that are not really there. Implied lines are created by a series of points, such as a dotted line or a group of objects lined up in a row. Psychic lines are not real lines at all, but instead are lines we sense or feel; for example when a figure’s eyes are looking in a specific direction or when a line or shape is pointing at something.